THIS IS THE ULTIMATE GUIDE TO...

...rank on Google in as little as 30-90 Days without constant blogging… 

…for Wedding Photographers and Portrait Photographers growing a highly efficient, profitable business focused on working with high-paying Dream Clients.

$18,000 in 10 Days…

^That’s how much one of the photographers I helped rank on Google make…again, in only 10 days.
And that’s not the only story we could go through together…Tee made $250k extra by going from $30k to $150k per year. He went from $1,500 packages to even booking a $12k dream client:

And this…

…I could go on, but that’s enough for now for you to see what's possible if you decide to embark on the exciting adventure of EasySEO.

I’m Jeff the Wedding Photographer and I’m the founder of the Easy SEO with Jeff the Wedding Photographer Facebook Group (which you should join right away if you want to rank on Google, book dream clients, and make way more $ per couple).

I created EasySEO™, a simple, step-by-step approach to SEO that I invented after:

1. Meeting someone that works for Google and becoming really good friends…

2. Learning lots of neat insider information that I wasn’t seeing anywhere in any content on the web…

3. I ranked my own website on Google and quickly built a six-figure photography business without having to constantly post on Instagram, blog, rely planners/word of mouth, etc.

Because I’m first a wedding photographer, I don’t teach “old-fashioned SEO”. I teach a method, an approach to marketing that’s hyper-efficient at making you the most amount of profit while working with the most ideal couples.

I want to quickly introduce you to 5 lies you’ve been told about SEO and then 5 truths that will help you succeed.

1. Lie: “SEO is hard.”

Truth: SEO is easy and even fun IF you do it the right way. In fact, SEO can be done in a way that helps your entire business flourish, so that it doesn’t even feel like “doing SEO”.

2. Lie: “You must blog all the time to rank on Google.”

Truth: You DO NOT need to blog to rank on Google.

3. Lie: “You can’t find ideal clients through Google.”

Truth: Your ideal clients are using Google. You just need a website that actually converts them.

4. Lie: “SEO takes a long time.”

Truth: You can rank on Google in as little as two weeks.

5. Lie: “SEO is always changing and it requires constant input to keep ranking.”

Truth: If you align yourself with Google’s long-term vision, you can rank for years and years without ongoing maintenance.

SEO is the Most Efficient, Impactful Way to Market Your Business

As a wedding photographer that wants to run a highly profitable business built on working with dream clients, my philosophy is this:

To get ahead of competition and build a life of thriving, focus your efforts on the most high-yield marketing approach that requires the least long-term effort, that also allows you to connect with and cultivate clients that love you because they are self-interested.

If that “high yield marketing approach” was TikTok, Instagram, or word-of-mouth, I would tell you to do those things.

But, if you live in or near a large city with lots of Google search traffic, then I can almost guarantee that Google could be your best and most abundant source of consistent leads, as well as the source of leads that requires the least amount of on-going maintenance.

Now, if someone likes TikTok, Instagram, Facebook ads, relying on referrals, etc. and wants to do that also, fine. But because those require constant input.

Why not get the thing that you can put on autopilot done and then move onto other means of marketing? At least then you’re building on the foundation of a steady stream of leads that you don’t have to keep working for, instead of having to always depend on either…

1. You continually posting or…
2. You continually drumming up referrals by trying to smooze planners/other vendors

In fact, if you’re like many photographers, NOT ranking on Google is likely allowing you to miss out on anywhere from $5k to $30k worth of bookings per month.

We can see this with a simple tool like Ubersuggest that allows us to see search volume for traffic. For instance, you can type in a keyword like “your city” wedding photographer and/or wedding photographer in “your city” and see how much “volume” or monthly searches there are per keyword.

Since I help photographers rank for multiple keywords (sometimes thousands!) this means we can add up the traffic from multiple keywords.

So, let’s say that your keywords add up to 2,000 searches per month. In a year, that's 24k searches. If we could get 1% (which is a normal, unoptimized click-through rate) to click on your site because they see it on Google, that’s 240 visitors.

If we can get 2.5% (which is an average visitor-to-inquiry ratio) of those 240 visitors to inquire on your site, that’s 6 inquiries per year. Let’s say those 6 inquiries then book around 30% of the time. That’s 2 bookings. Let’s say you charge $4,000 on average,  so, ranking on Google for you would be worth $8,000 per year to you, or over 10 years, $80k.

Those numbers aren’t that great, in my opinion. And truth be told, sometimes I see people rank and still not get that many bookings. That’s why those I work with inside Dream Clients (my paid program) get specialized help improving their percentages.

For example, let’s run the numbers again with the same amount of yearly searches, but with tweaked stats. So, 24k searches, but this time, we can get around 5% (instead of 1%) to click on our site. That’s 1,200 visitors. Then, instead of 2.5% inquiring, we optimize and can get 8% of visitors to inquire. That’s 96 inquiries.

Then let’s say that your website has been optimized to create more excitement in those that inquire, so they tend to book at 50% (instead of only 30% of the time). That means you just booked 48 weddings…

Which, for most of us (unless you have associates) is too many!

So, let’s now say you’ve gotten more choosy with your pricing and you’re able to raise prices to an average spend on $6,000 (keep in mind we’re helping photographers charge $10k+ even…). So, you’re booking % goes down to 20% which means of the 96 inquiries you book 19 weddings @ $6,000 average spend for a total of $114,000.

And that’s just one example. Maybe you want to make $250k, or maybe you want to make $50k. This same approach can work in either scenario while shooting less volume and simply making more per couple so you can focus on your passion.

Now, just ranking on Google (forget conversion optimization) usually takes photographers a year at best. In fact, we see really smart photographers sometimes take a year or even six years with no results (but the truth is, most photographers DON’T EVER end up ranking because they’re not using the method we’re talking about)!

But let’s pretend that you could rank on your own and optimize for conversions in only six months (because you’re some sort of magical SEO wizard).

Using our method, we have photographers ranking in as little as 14 days. That’s fast, I know! Crazy! But keep in mind the average is 30-90 days. So let’s say it takes us 90 days (3 months) for you to rank.

That means, if the EasySEO method could save you 3 months vs doing it without EasySEO, and we assume that you could ONLY make an extra $5k per month by ranking on Google, then you’re missing out on $15k worth of bookings (3 months x $5,000=$15,000).

And again, that’s assuming you knock it out of the park doing it by yourself! So, in all likelihood, dear Reader, you’re likely missing out on 10s of thousands of $$$, not by just not ranking, but by not ranking sooner than later.

This is the reason we do Gameplan calls…to help photographers create a plan that’s tailored to their business, based on the real numbers for their location(s). And guess what, sometimes photographers that we create a specialized gameplan for see that working with me and my team personally is the cheapest option, despite it costing money to invest in.

Why?

Because the opportunity cost of ranking faster and converting better is FAR greater than the cost of working with us (not to mention all the brain-power, emotional energy and time saved by not having to figure it out yourself).

If at this point, you’re interested in a Gameplan call, be sure to click here and schedule one.

SEO is Hard, Complicated, and Slow, Right? Wrong. 

So, it’s obvious why ranking and booking dream clients with a high-converting site is worth investing in.

But there are a few common reasons why I see photographers avoid SEO…

The number 1 reason I see photographers avoid doing SEO is that they think it’s too complicated.

And the answer is, YES. Yes it is.

IF you focus on the OLD method of “technical SEO”.

Google has gotten smarter over the years, leading many to believe that Google is always “changing” when in reality, Google’s vision has basically always to “satisfy searchers’ intent”.

That means that Google wants to serve websites in search results that most excite the searchers.

Why?

Because if people find Google useful, they’ll use it more and then more people will see the ads. More eyes on ads means more money for Google.

Now, it used to be really hard for Google to track “satisfied users”, that is, until AI (artificial intelligence) became a thing. Don’t get me wrong, Google is still learning, but the direction is now less about techy algorithms and instead about the unchanging nature of being human.

So, instead of worrying about all the “techy” SEO, if we focus on creating a website that excites visitors, then we’ll become an “asset” to Google and then Google will WANT to show us to lots of people for a LONG TIME.

Become an Asset

So, how do we do that?

There are two ways.

1. Implementing what we already know excites website visitors and…
2. Measure how visitors interact with our website and brand and then solve for “dopamine dead-spots”.

This does not mean that we must just have a “pretty site”. I once had a photographer who paid thousands of dollars for a new website come to me because her new site dropped in rankings and wasn’t converting visitors into inquiries as good as her old, uglier website.

Why?

Likely because her old site had better conversion science, probably by accident.

See, website designers design websites for photographers, not for your actual customers. They make it look all pretty so you love it, but that doesn’t mean that it’ll actually cause more people to inquire.

Why is that?

Because we tend to think that website visitors will just be so overwhelmed with our images and pretty website that they’ll just fall in love.

But the reality is that we’re desperately in our own world, and NOT in theirs when we market like that. Instead, we should be showing them that we resonate with who they are and can guide them into an identity that they deeply want to more fully live out.

Our photographs simply help them to achieve a reality in which they can more fully live out their desired reality.

But if we act like our photos are the end product, then we cheapen our worth and turn ourselves into a commodity that can be shopped around. This even happens in higher-end markets, too, by the way!

Going to show my age a bit here, but back in the day before everyone was a photographer, there were photographers charging $10k+ for photos that looked like what a $500 photographer now would produce.

So, what’s changed?

The market got more competitive because there was money in it. So, everyone started trying to take better photos and then begging to be compared to everyone else. You know what type of store takes advantage of that sort of marketing? Grocery stores.

Grocery stores are filled with commodities that you can skim through to find the best price while still retaining the level of quality which you can sense. Sure, the toilet paper that’s $2.00 extra might be a little softer, but you’re pretty tough so you can’t tell the difference.

That’s exactly what’s happened with the photography market. We compete based on our photos being better and then wonder why we get compared to others. Because the usually non-creative or at least less-creative couples can’t see the degrees of difference between you and the person that you’re “way better than”.

So, here’s what they do.

They go to ten different photographers' sites and then do this on each one.

1. Land on homepage.
2. Immediately go to portfolio to answer the question “do I like their photos enough to put them in my “maybe” bucket.
3. If “no” then bye-bye, but if “yes” then check their pricing.
4. If the pricing doesn’t work for their preconceived pricing bias, bye-bye. But if it works, then put them in the bucket.
5. Compare all photographers in the bucket and choose which one is either the “most-reasonable” based on their preconceived notions, or choose the one that’s priced right in the middle.

This buying dynamic is “price avoidance” based buying. It is pain avoidance and allows the couple to feel splendidly reasonable and responsible in their choice.

But, like a spouse that chose their mate because they were “the most reasonable choice”, there’s not much romance here. These couples have a hard time becoming “fans” because they never connected emotionally.

Had they done so, they would have justified even the higher priced photographer's prices as “better” because “they cost more because they are better”.

Now, why does this matter?

Because Google is watching certain interactions on your site to see if you’re turning people into “fans” or not.

And that’s AWESOME.

Why?

Because it just so happens that YOU SHOULD WANT THAT, TOO. If they become fans, they’ll rave about you, look for all the good things about you, and enjoy spending more money with you.

We all know the couple that, no matter how we went above and beyond for them, they just didn’t seem phased, or worse, were even unsatisfied.

Contrast that with a dream client: despite you feeling like you didn't do everything perfectly, they still rave about you as if their life depended on it.

In fact, their life does depend on it!

You see, dream clients are clients that see you and your brand as a gateway to the identity that they want to achieve. Your photos are merely tools to reach the internal experience they long for.

So, when the time came to choose you, they justified their purchase based on that internal, dopamine-laden vision. The money was actually an ingredient in the cauldron of magic that would solidify their futures selves.

Believe it or not, it’s possible to train your clients to be dream clients, and it starts with our website.

So, IF we intentionally create the user-experience on our site that does just that, not only will we convert more visitors into dream clients, but Google will also see the metrics which communicate that your website is an asset that they will gain from by showing to the world.

So, what is this Dream Client U/X?

It’s knowing what our visitors need to see in us and our brand that allows them to catch a vision of their future selves that they fall in love with.

Now, without diving into your site, your specific ideal client, and brand like I do with my paying clients, it’s hard to tell you exactly what you must do to achieve this, so I’ll have to use some broad brush strokes.

It’s using our website, not primarily to show our photographs, but to create a window through which our ideal clients see themselves excited about the future in which we’re working together with them.

Practically, that means they feel that you know them and that you have a planned, tried, and tested way to help them elevate their status.

That means our text or “copy” must concisely draw them in, then gradually lead them to delve deeper into our copy while building trust.

When I work with people, we actually work to implement an entire framework I call the Visitor to Dream Client Method™ where we problem solve for “dopamine dead-spots”, which are the areas of your site at which your visitors break the “hypnosis” of being willingly led into an excited state where they are entertained at the thought of working with you.

Again, without doing a call with you and going deeper, it’s tough to give you specifics, but you should minimally introduce people to yourself as soon as possible to build trust, then guide them to an experience page that helps them to envision themselves working with you.

This “pathway” is opposite to the “price-shoppers shuffle” which is when visitors come to your site, go to your portfolio, then check your pricing, and then leave. 99% of the time this is the primary pathway I see visitors taking on a site that hasn’t been “enlightened”. This pathway leads to a short amount of time spent on the site and lends very little credibility to Google.

On the flip-side, if we create a sort of “ideal client lazy-river” for people to follow on our site, then we intentionally create more interaction and more time spent on the site, thus building more credibility with Google, as well as with the visitors on our site.

Book Dream Clients that Pay More

By optimizing this experience I’ve helped photographers personally quadruple their prices. For example, I helped this photographer book a $12k dream couple that strategically helped them build relationships with a dream venue and dream planner, which will likely lead to $10s of thousands worth of additional bookings.

So, to sum up my approach:

1. Deeply know your ideal client and how your brand can excite them beyond just looking at photographs.
2. Craft a user-experience on your site that makes you an asset to both Google as well as your dream clients.
3. Get inquiries on autopilot from dream prospects that want to spend more with you because they’ve felt a connection through your site.

What’s Next to Go Deeper?

If you’ve enjoyed this guide, there are a few ways to continue going deeper:

1. Be active in our Facebook group where we do weekly livestream training! Click here to join if you haven’t already.

2. Book a gameplan call with our team where we can learn more about your business and give you a specialized gameplan to implement EasySEO to book your very own dream clients by ranking on Google!

I do have a paid program called Dream Clients that is by invitation only. Basically, if you do a Gameplan Call and are blown away by the value and the customized plan, and realize that by working with us, you’ll make many times more than it costs to work with me and my team, then we can explore that option together.

But first, I’ve got to know that I can help you in that way, so its best to just book a Gameplan call and go from there, because IF I didn’t think that my help is the best next step in your business, I’d want to point you elsewhere.

So, join the group, book a Gameplan call and I’ll see you soon!

-Jeff