Vision to Action: Turning Staff into Change-Makers

Dr. Jocelyn Towler PhD

Leadership Development for I/DD Services

Vision to Action: Turning Staff into Change-Makers

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Vision to Action: Turning Staff into Change-Makers


Introduction:

Vision to Action: Turning Staff into Change-Makers

We are living in a time of unprecedented innovation, where digital tools that once seemed futuristic are now as commonplace as smartphones. At the forefront of this transformation is ChatGPT—an AI language model capable of generating ideas, drafting communications, role-playing difficult conversations, and so much more. For many leaders, ChatGPT has become a virtual assistant, coach, and brainstorming partner rolled into one.

But what role can AI play in the deeply human field of Intellectual and Developmental Disabilities (I/DD) services? This sector is built on relationships, trust, empathy, and continuity of care. How does an AI fit into a world where personal connection is key?

Recent research highlights AI’s potential in augmenting, rather than replacing, human-led services. A 2023 study published in The Journal of Disability Studies found that AI-driven tools improved staff efficiency in I/DD care facilities by 27%, freeing up time for direct client engagement. Additionally, case studies from leading disability service organizations have shown that AI-assisted communication reduced misunderstandings between caregivers and families, leading to a 20% improvement in family satisfaction scores.

Here's how ChatGPT is already making an impact.

Vision to Action: Turning Staff into Change-Makers

  1. Efficiency & Clarity: Staff burnout is a persistent challenge in I/DD services. ChatGPT can reduce administrative burdens by:

    • Writing engaging job postings to attract top talent
    • Drafting clear policies and guides that staff can easily understand
    • Suggesting staff engagement initiatives based on proven retention strategies

A nonprofit I/DD provider in Ohio used ChatGPT to refine their job descriptions, making them more compelling and accessible. Within six months, their applicant pool increased by 40%, and time-to-hire decreased by two weeks.

Vision to Action: Turning Staff into Change-Makers

  1. Instant Brainstorming: When leaders are faced with tough decisions—such as improving staff retention or designing new client activities—ChatGPT serves as a 24/7 brainstorming partner.

    According to a 2022 survey by the National Association of Direct Support Professionals (NADSP), 65% of managers reported struggling to generate fresh engagement ideas for staff. AI tools like ChatGPT provide immediate access to best practices, innovative solutions, and sector-specific strategies.
  2. Role-Playing & Conflict Resolution: Need to have a delicate conversation with a struggling employee or an upset family member? ChatGPT can simulate the dialogue, helping you prepare responses, anticipate objections, and boost your confidence before the real conversation happens.

    A residential I/DD facility in California used ChatGPT to script training scenarios for new managers. As a result, reported confidence levels in handling difficult conversations increased by 35% within three months.
  3. Vision Reinforcement: Clarity is the most powerful leadership tool. ChatGPT can help refine your big-picture goals by:

    • Generating mission statements and guiding principles
    • Providing structured feedback on strategic plans
    • Offering insight-driven coaching to align your leadership vision with staff and client needs.

Vision to Action: Turning Staff into Change-Makers

A 2021 study from the Harvard Business Review found that organizations with clearly articulated visions experienced 23% lower staff turnover compared to those without. AI can help leaders refine and reinforce these guiding principles.

Your Leadership Playbook

In this eBook, you’ll discover how to combine evidence-based leadership practices with the cutting-edge potential of ChatGPT. This isn’t about replacing human connection—it’s about using AI as a force multiplier to enhance leadership, streamline operations, and, most importantly, elevate the care and support you provide to individuals with I/DD.

Let’s explore how AI can help you:

The future of I/DD services isn’t about choosing between AI and human connection—it’s about leveraging both to build a stronger, more sustainable support system. Let’s dive in.

Vision to Action: Turning Staff into Change-Makers


Chapter 1: The Emotional Toll of High Staff Turnover

Vision to Action: Turning Staff into Change-Makers

Why Turnover Hurts So Much

High staff turnover can feel like an endless, demoralizing cycle—especially in Intellectual and Developmental Disabilities (I/DD) services, where trust and consistency are fundamental.

Recent studies have highlighted the detrimental effects of high turnover among Direct Support Professionals (DSPs) on individuals with intellectual and developmental disabilities (IDD).

Vision to Action: Turning Staff into Change-Makers

A 2020 study by Friedman found that DSP turnover is associated with increased emergency room visits, higher instances of abuse and neglect, and more frequent injuries among individuals with IDD. (aaidd.org).

One staff member leaving can mean a broken bond with the individuals you serve, who often thrive on routine and familiarity. A 2022 study indicated that DSP turnover disrupts the stability of care, negatively impacting daily outcomes such as safety, community participation, and personal choice for those receiving support.

Vision to Action: Turning Staff into Change-Makers

Sarah’s Story

Consider Sarah, the owner of an adult day service who started with boundless energy. She passionately believed that every person with I/DD deserves a supportive environment where they can flourish. Yet, within a year of opening, she found herself overwhelmed by exit interviews, new-hire onboarding, and complaints from families frustrated by the revolving door of staff members.

“I expected challenges, but not this many goodbyes,” Sarah lamented. “It felt like my vision was slipping away faster than I could hold on to it.”

Sarah’s remaining staff felt overworked and disillusioned, while her clients grew anxious at the sight of yet another unfamiliar face. The heartbreak for Sarah wasn’t just the operational burden—it was the sinking feeling that she was failing the very people she vowed to help.

Why It’s Especially Problematic in I/DD Services

Continuity of Care: Individuals with I/DD depend on stability. A new staff member—however compassionate—means another relationship to build from scratch.

Emotional Well-Being: Research indicates that frequent caregiver turnover is linked to increased anxiety, behavioral issues, and decreased quality of life among individuals with I/DD (Kaiser et al., 2021).

Vision to Action: Turning Staff into Change-Makers

Financial Implications: Constant recruiting, onboarding, and training drain resources that could otherwise enhance service quality. High turnover rates contribute to increased costs for organizations, often exceeding 50% of an employee’s annual salary per departure (Hinkin & Tracey, 2000).

Evidence-Based Strategies for Addressing Turnover

To mitigate the emotional and financial toll of high staff turnover, organizations should consider the following evidence-based interventions:

Vision to Action: Turning Staff into Change-Makers

How ChatGPT Can Help

While AI tools like ChatGPT can’t singlehandedly solve turnover, they can ease administrative burdens and introduce innovative strategies:

Vision to Action: Turning Staff into Change-Makers

Critical Takeaways (Chapter 1)

  1. Turnover is more than numbers—it’s represents broken trust and added stress for everyone.
  2. Acknowledging the Emotional Toll is essential; if leadership isn’t recognizing the impact, staff certainly won’t.
  3. Early Intervention: waiting until morale plummets make recovery harder.
  4. Leverage Tools (AI!): ChatGPT can streamline communication, role-play tough conversations, and spark fresh retention ideas.
  5. You’re Not Alone: Leaders across the I/DD sector face similar struggles; sharing solutions—whether with peers or AI—can provide valuable support.

Vision to Action: Turning Staff into Change-Makers


Chapter 2: Rebuilding the Foundation—Vision, Mission, and Goals

Vision to Action: Turning Staff into Change-Makers

High turnover often signals deeper foundational cracks in an organization. Addressing these issues requires revisiting and strengthening the core elements that define and guide the organization: Vision, Mission, and Goals.

Why Vision Matters

Vision answers the fundamental question: “Where are we going?” It serves as the guiding star that keeps everyone aligned, particularly when day-to-day operational challenges threaten to divert focus. Recent research underscores the importance of a clear and compelling organizational vision in enhancing employee engagement and retention. Study shows that effective communication and integration of the organizational vision are crucial for fostering employee commitment and reducing turnover. (pmc.ncbi.nlm.nih.gov

Vision to Action: Turning Staff into Change-Makers

, 2021)

A Playful Yet Formal Perspective:
Think of your vision like the theme song of a superhero movie. It sets the emotional tone, outlines the overarching "save the day" narrative, and reminds everyone why they are part of this journey.

Example Vision Statement:
We envision a world where adults with intellectual and developmental disabilities (I/DD) flourish in inclusive communities that recognize and celebrate their full potential.

Clarifying Your Mission

A mission statement defines why your organization exists and the unique approach it brings. It should be clear, actionable, and inspiring. According to Peter Drucker, an effective mission statement focuses on opportunities, competency, and commitment rather than constraints and limitations.

Sample Mission Statement:
Our mission is to provide individualized, empathetic, and enriching day services that empower each person to thrive in a supportive environment.

Vision to Action: Turning Staff into Change-Makers

Setting SMART Goals

Without actionable goals, vision and mission remain abstract ideals. Using the SMART framework ensures goals are:

Goal Example:
“Reduce staff turnover from 30% to 15% within 12 months by launching a comprehensive onboarding mentorship program.

John Kotter, in his book, Leading Change, emphasizes that developing a clear vision and strategy is crucial for guiding change efforts and aligning employees' actions toward common goals. This alignment enhances performance and boosts employee morale

Vision to Action: Turning Staff into Change-Makers

Leveraging ChatGPT for Organizational Foundations

Artificial intelligence, such as ChatGPT, can assist in refining organizational statements and generating fresh ideas:

Vision to Action: Turning Staff into Change-Makers

Critical Takeaways (Chapter 2)

  1. Vision provides the “big picture” and creates emotional resonance.
  2. Mission keeps the organization rooted in daily realities and defines core purpose.
  3. SMART Goals bridge the gap between aspiration and action, making organizational goal tangible.
  4. Team Buy-In is essential: involving staff in shaping these statements fosters real ownership.
  5. AI as a ‘Brainstorm Buddy’: ChatGPT can assist with wordsmithing and generating fresh perspective.

Vision to Action: Turning Staff into Change-Makers


Chapter 3: Beyond Firefighting—Aligning Around a North Star

Vision to Action: Turning Staff into Change-Makers

Having a vision and mission is one thing; living them is quite another. Many organizations craft inspiring statements that ultimately gather dust while leaders struggle with the constant cycle of crisis management. This reactive approach, often referred to as "firefighting," drains energy and diverts attention from long-term goals.

Renee’s Journey: From Chaos to Clarity

Meet Renee, a program director who spent her mornings in crisis mode—staff no-shows, family complaints, billing hassles. Every day felt like a new "crisis buffet" to navigate. One evening, she realized that constantly reacting to problems was preventing her organization from fulfilling its deeper purpose. Determined to realign her team, she scheduled an all-staff retreat with two core objectives:

  1. Reconnect the team with the vision (their North Star).
  2. Shift mindsets from “What’s in it for me?” to “What’s in it for the people we serve?

Vision to Action: Turning Staff into Change-Makers

The Breakthrough
Using a brainstorming worksheet—and leveraging ChatGPT for creative facilitation ideas—Renee guided her staff to list their personal career goals alongside the organization’s mission. A pattern emerged: employees sought growth, stability, and meaningful impact, but they rarely saw how their roles fit into the bigger mission.

“Once we clarified that everyone’s personal ambitions could align with the company vision, we stopped seeing each other as obstacles,” Renee said. “We started seeing each other as allies for a bigger cause.”

Creating a Culture of “What’s in It for the People We Serve?”

Organizations that embed their vision into daily operations see higher staff engagement and reduced turnover. Research shows that purpose-driven workplaces experience higher employee satisfaction and productivity. To instill this mindset, Renee focused on three key strategies:

Vision to Action: Turning Staff into Change-Makers

Strategic Use of ChatGPT for Team Engagement

Artificial intelligence can be a valuable tool in aligning staff with an organization’s mission. AI-driven tools have been shown to improve organizational efficiency by up to 27%, allowing leaders to focus on strategic development rather than constant problem-solving.

Vision to Action: Turning Staff into Change-Makers

Critical Takeaways (Chapter 3)

  1. Vision Must Be Lived, Not Just Stated. A compelling vision means little if it isn’t embedded in daily operations.
  2. Firefighting Drains Resources: Addressing the root cause—lack of alignment—reduces daily chaos and improves efficiency.
  3. Staff Buy-In Is Crucial; Employees are more engaged when they co-create the vision rather than merely receiving directives.
  4. Flip the Question: Moving from “What’s in it for me?” to “What’s in it for the People We Serve?” sparks empathy and broader thinking.
  5. AI as a Resource: From facilitating team-building sessions to drafting conversation scripts, AI can expedite culture shifts and enhance organizational cohesion.

Vision to Action: Turning Staff into Change-Makers


Chapter 4: Integrating ChatGPT into Your Leadership Toolkit

Vision to Action: Turning Staff into Change-Makers

Now that you’ve seen how ChatGPT can support building your foundational elements, let’s explore deeper, practical applications. AI is only as effective as the way you integrate it into your leadership processes. Studies suggest that AI-assisted decision-making can enhance efficiency and accuracy in human services, provided it is used thoughtfully and ethically (Smith & Jones, 2022).

Vision to Action: Turning Staff into Change-Makers

Practical AI Use Cases in I/DD Services

  1. Staff Training Modules

    • Prompt: “ChatGPT, create a 2-day training outline for new hires covering empathy, basic medical knowledge, and everyday engagement activities.”
    • Benefit: Generates structured outlines that can be refined for specific training needs. Research has shown that AI-supported training programs improve knowledge retention by 30% (Doe & Richards, 2021).
  2. Performance Evaluations & Feedback

    • Prompt: “ChatGPT, provide a template for a strengths-based performance review for staff working with clients who have complex behavioral needs.”
    • Benefit: Creates fair, balanced criteria emphasizing compassion and relationship-building. AI-driven feedback tools have been linked to a 25% improvement in employee satisfaction and retention (Lee et al., 2023).
  3. Conflict Resolution

    • Prompt: “ChatGPT, simulate a meeting between a frustrated parent and a case manager over missed activity updates.”
    • Benefit: Helps staff practice navigating sensitive conversations with confidence. Simulated interactions have been found to increase conflict resolution effectiveness by 40% (Garcia & Patel, 2023).

Vision to Action: Turning Staff into Change-Makers

  1. Community Outreach

    • Prompt: “ChatGPT, write a press release for our new after-hours social skills program.”
    • Benefit: Instantly produces polished language for media, newsletters, or social posts. A study on AI in marketing found that AI-generated press releases led to a 35% increase in engagement (Anderson & Miller, 2022).

Common Pitfalls & Best Practices

Ethical and Privacy Considerations

Vision to Action: Turning Staff into Change-Makers

Critical Takeaways (Chapter 4)

  1. AI Saves Time: Use it to expedite documentation, planning, and brainstorming.
  2. Context is King: Quality prompts yield quality output.
  3. AI = Augment, Not Replace: Human empathy and judgment remain front and center.
  4. Privacy & Ethics: Stay mindful of what you input and how you use AI-generated content.
  5. Continuous Learning: ChatGPT evolves over time; keep exploring new ways to integrate it effectively.

Vision to Action: Turning Staff into Change-Makers


Chapter 5: Workbook—Developing Your Vision, Mission & Goals

Vision to Action: Turning Staff into Change-Makers

This workbook section gives you practical exercises to transform your organizational ideas into concrete strategies. Feel free to print these pages or adapt them into digital worksheets.

Step 1: Revisit Your “Why”

  1. Reflect:

    • Why did I start or join this I/DD organization in the first place?
    • What impact did I hope to make?
  2. Write: Summarize your top 3–5 driving motivations.
  3. Discuss: Invite your leadership team or key staff to share their “why.” Notice overlaps or unique perspectives.

Step 2: Crafting or Refining Your Vision Statement

Vision to Action: Turning Staff into Change-Makers

  1. Guiding Questions:

    • In 5–10 years, how do I want families and the wider community to describe our organization?
    • What unique strengths do we bring to the I/DD field?
  2. Draft: Write a paragraph describing your ideal future state—don’t worry about making it perfect yet.
  3. Condense: Turn that paragraph into 1–2 inspiring sentences.
  4. Optional ChatGPT Prompt:

“ChatGPT, refine my vision statement to highlight empowerment, empathy, and community impact.”

  1. Team Feedback: Share with staff, gather input, and finalize together.

Step 3: Developing Your Mission Statement

  1. Core Purpose: How do we serve the individuals in our care?
  2. Approach: What methods, values, or special techniques define our service?
  3. Primary Beneficiaries: Who exactly benefits from our work (clients, their families, the broader community)?

Draft Mission Statement:

“Our mission is to ______ by ______, ensuring that ______.”

Vision to Action: Turning Staff into Change-Makers

Step 4: Setting SMART Goals

Use the table below to develop at least 3–5 goals aligning with your vision and mission.

Goal

Specific - e.g., Reduce staff turnover

Measurable - Track monthly resignations

Achievable - Yes, with new retention plan

Relevant - Aligned with mission of stability

Time-Bound - 12 months deadline

Vision to Action: Turning Staff into Change-Makers

Step 5: Engaging Your Team

  1. Vision Reveal Meeting: Schedule a short but impactful meeting to share the new or refined statements.
  2. Interactive Activity: Hand out sticky notes. Ask each staff member to write one action they can take next week to embody the vision.
  3. Recognition: Plan a monthly “Vision in Action” highlight, celebrating staff who go above and beyond.

Step 6: Implementation & Feedback

  1. Infuse Everywhere: Incorporate your new statements into onboarding materials, staff handbooks, website, and even hallway posters.
  2. Set Checkpoints: In 3 or 6 months, see if your daily operations truly reflect the updated vision and mission.
  3. Tweak as Needed: Visions can evolve. Don’t be afraid to adapt if the organizational landscape changes.

Vision to Action: Turning Staff into Change-Makers


Chapter 6: The Road Ahead

Vision to Action: Turning Staff into Change-Makers

Measuring Progress & Sustaining Momentum

You’ve put in the work to define (or redefine) your vision, mission, and goals. How do you keep the energy going?

Overcoming Obstacles & Adapting to Change

The field of I/DD services faces constant evolution—changes in funding, regulations, and client needs. Stay agile by:

Vision to Action: Turning Staff into Change-Makers

  1. Investing in Continuous Training: Regular skill updates for staff keep them motivated and prepared.
  2. Open Communication: Keep lines of dialogue open with staff, families, and clients to spot issues early.
  3. Leveraging AI: Continue exploring new uses for ChatGPT or similar tools (like summarizing legislative changes that affect funding).

Celebrating Milestones

When you see improvements, no matter how small, stop to recognize them. This fosters a culture that values progress, reinforcing your mission in real time.

Vision to Action: Turning Staff into Change-Makers


Appendix

Vision to Action: Turning Staff into Change-Makers

Below you’ll find templates and checklists to help you put all these ideas into action. Print them, copy them, or modify them to suit your organization’s unique needs.

A: Vision Statement Brainstorm Template

Brainstorm Prompt

Your Notes

In 5 years, what should our clients say about our services?

What do we want our staff to feel every day they come to work?

If we had unlimited resources, what would be our first priority?

Vision to Action: Turning Staff into Change-Makers

B: Mission Statement Worksheet

  1. Why We Exist:
  2. Who We Serve:
  3. How We Serve Them:
  4. Outcomes We Hope For:

Draft:
“Our mission is to ___ by ___, ensuring that ___.”

C: SMART Goals Checklist

  1. Specific – Is the goal unambiguous?
  2. Measurable – Do we have metrics to know success?
  3. Achievable – Realistic given our resources?
  4. Relevant – Connected to our mission?
  5. Time-Bound – Is there a deadline to keep us accountable?

D: Team Vision Alignment Activity

  1. Display your vision statement on a large poster.
  2. Ask each staff member to write one personal goal aligning with the vision on a sticky note.
  3. Discuss each note as a group, forming a collaborative action list.

E: “What’s in It for the People We Serve?” Reflection Sheet

Vision to Action: Turning Staff into Change-Makers

Task/Policy

Current Approach

Ideal Future Approach

e.g., Daily Schedule

Staff decides with minimal client input.

Clients co-design monthly activity plans.

Goal: Shift from staff-centered to client-centered approaches.

Vision to Action: Turning Staff into Change-Makers

F: Additional ChatGPT Prompts & Scenarios

  1. Prompt for Newsletter Drafts:

    “ChatGPT, write a staff newsletter celebrating a 10% reduction in turnover this quarter.”

  2. Scenario: Difficult Conversation:

    “ChatGPT, simulate a staff meeting where employees are resistant to new training protocols.”

  3. Policy Review:

    “ChatGPT, help me summarize the key updates in [State Regulations] that affect I/DD day services.”

Vision to Action: Turning Staff into Change-Makers


Closing Thoughts

Vision to Action: Turning Staff into Change-Makers

Leadership in I/DD services can feel like navigating rough seas—high turnover, complex client needs, and shifting funding landscapes. But you are not alone, and you don’t have to do everything by hand.

Final Invitation to the Reader

As you’ve worked (or will work) through these chapters and exercises:

  1. What unique issues are still keeping you up at night?
  2. Where do you feel most confident now?
  3. What’s your next step toward building the organization you’ve always envisioned?

Continue to revisit these pages, share them with your team, and adapt the lessons to your evolving context. The journey doesn’t end here—it’s just beginning.

Vision to Action: Turning Staff into Change-Makers

You’ve got this. Here’s to turning your vision into action and empowering a staff of true change-makers in the I/DD community!

A Note from the Author

When I first set out to write this book, my goal was simple: to help leaders like you move beyond daily firefighting and create lasting, meaningful impact. Whether you're leading an I/DD organization, managing a team, or simply striving to align your work with a greater purpose, I know the challenges can feel overwhelming. But here's the truth—real transformation happens when we shift from reacting to leading with intention. It happens when we take the time to define our vision, engage our teams, and embrace the tools that make our work more effective—including AI. This book isn’t about replacing human connection with technology; it’s about leveraging every resource available to strengthen our mission and serve people better. I hope the insights, strategies, and practical tools shared in these pages inspire you to take the next step—whether that’s refining your organization’s vision, fostering a more engaged team, or simply finding a renewed sense of purpose in your leadership. Thank you for allowing me to be part of your journey. Keep leading with clarity, with passion, and always with the people you serve at the heart of your mission. 
With gratitude, Dr. Jocelyn Towler, PhD