Helping Small Businesses Find Stability In A Complicated World
This Program is based on the content of my book Small Company, Big Crisis: How To Prepare For, Respond To, And Recover From A Business Crisis.
The content of the book, in turn, is based on my own experience of crises over my lifetime, and many years in business.
The next crisis
The one big lesson I have learned is that life isn't smooth sailing. It seems that no sooner do we recover from one crisis when another one comes along.
And that is exactly what does happen.
Yet we are always surprised when the stockmarket tanks, a busfire hits, a flood invades our town or city, a global pandemic breaks out ...
Why are we always taken by surprise?
So why aren't we prepared?
If being prepared for a potential crisis is valuable, why doesn't everyone do it?
There are several reasons, but one big hurdle for small business owners is complexity. This type of planning is an entire area of business study and business practice by itself. It is a whole academic discipline, with all the associated acronyms, special meanings assigned to seemingly innocent words, International Standards and yes, jargon...
For example, a Business Continuity Plan is not the same as an Innovation Plan, or a Resilience Plan, or a Risk Managment Plan ... You get the idea.
It's no wonder so many small business owners avoid the topic altogether!
Why this Program?
The purpose of this Program is to strip away that complexity, and give you the opportunity to learn from my own experiences (and mistakes!).
I want to help you prepare for when the next, inevitable, business crisis comes your way.
The CARDIO Plan you will build during this Program combines parts of that complexity with a simple, solid, tried and tested framework that will give your business the strength to thrive in a complex world.
What's in the Program?
The CARDIO framework has 8 elements:
What could go wrong in your business?
What would happen if it did go wrong?
% How likely is it to happen?
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